Navigating the Music Business
FOR CAMPUSES
A turnkey program that guides students into careers in the music industry.
Most college students who want to work in the music industry don’t know how to get their foot in the door.
FTS now offers colleges and universities the chance to sponsor students for the six-week Navigating the Music Business certificate program.
Week 1 - Roles Around an Artist
Students learn a hiring and expectation framework to build a strong support team for an artist’s career.
Week 2 - Marketing for the Modern Era
Students explore a marketing and messaging framework designed to connect with modern audiences and build an artist's brand.
Week 3 - Music Publishing Principles
Students develop a framework for building value in an artist’s song catalog, focusing on registration, monetization, and growth.
Week 4 - Legal Aspects & Deal Structures
Students learn how to read, analyze, and draft basic deals, providing them with essential legal knowledge for the music industry.
Week 5 - Concerts and Live Events
Students discover how to develop successful artist shows and learn to track critical business metrics for live events.
Week 6 - Course Wrap-Up and Final Project
Students combine all the frameworks from the course into a final project, applying their knowledge to real-world scenarios.
Transform students from beginners into career-ready music industry pros
STEP 1
Host a music business career workshop
With your university’s support, we will host a workshop inviting music, business, and communications students to learn about career options in the music industry and the program’s benefits.
STEP 2
Open the application process
We will provide a thorough application process for interested students to demonstrate their commitment and alignment with the program.
STEP 3
Enroll accepted students
We will work with your university to determine the accepted students and enroll them into the program.
“When I think about my career, I picture a front door with a massive FTS sticker on it.” – Simon L.
Marketing Coordinator, Rolling Loud Festival Florida State University, Grad. 2022
“I wanted to learn about all the different sides [of the business] and what exactly I wanted to do, so I’ve been loving this. I just got a job at a venue here that I’m really excited for.” – Arielle N.
Box Office Admin Assistant, NRG Stadium
Texas A&M University, Grad. 2024
Enrolled students receive
Year-long access to the six-week virtual classes
Year-long access to digital courses instructed by manager and executive, Philip Payne
1:1 coaching to build resumes, interview skills, and job opportunities
Guest lectures with industry professionals
Immediate networking with current and past classmates
Each semester offers guest lectures from professionals at companies such as:
CAA (Creative Arts Agency)
LVRN (Love Renaissance)
Warner Music Group
Our Student Success team provides coaching to help students build resumes tailored for the music industry.
Joel Fentanes – Student Success Manager
Kahlil Levy – Head of Student Experience
We help students identify their transferable skills and how they align with various roles, such as:
Coordinators
Specialists
Executive assistants
Artist managers
Booking agents
Music publishers
Creative directors
And more!